The Essel Group has always been a pioneer in entering new and sunrise businesses and proved extremely successful in building those. The Group has always believed in venturing boldly into diverse and new fields, tapping the forthcoming and emerging business opportunities.
It started with Essel Packaging wherein India took center stage in packaging industry with the introduction of laminated plastic tubes and earned international acclaim. Today Essel Propack enjoys the nemero uno status in the world.
The Group then focused on out of home entertainment: Theme Parks. Again, a pioneering concept driven by state of the art technology. With Essel World & Water Kingdom, India had amusement parks comparable to rest of the world.
The Year 1992 saw the birth of Zee TV, India’s first ever satellite television channel. Subhash Chandra, the Group Chairman had once again revolutionized entertainment, a proud moment in time that led to the establishment of Indian Cable & Satellite Industry.
Driven by consumer preferences, the channel went on to become an unparalleled success story. It also laid the foundation for a whole host of channels – international, national and regional. Within a decade, the Zee Network had found a place in the heart of every Indian. In the country as well as in the overseas, it was clearly a benchmark for others to follow.
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